Applies toEUDEAT

GDPR Fines 2025/26: Tracker and SME Reality Check

TL;DR

  • Maximum: EUR 20 million or 4% of worldwide annual turnover — under Art. 83(5) GDPR this range applies to infringements of the processing principles, the legal bases, the conditions for consent and data subject rights
  • Documentation shortcomings (data processing agreements, records of processing activities, TOMs, DPIA, notification duties, DPO designation) fall under Art. 83(4) GDPR: up to EUR 10 million or 2%
  • Largest proceedings: TikTok EUR 530 million (third-country transfer, 2025), LinkedIn EUR 310 million (targeting without consent, 2024)
  • SME reality: the range is determined not by the size of the company but by the duty infringed; the supervisory authority determines the amount within that range in each individual case under Art. 83(2) GDPR
  • Frequent triggers (practice assessment): cookie banners without valid consent, missing data processing agreements, inadequate TOMs
  • Access requests: one month from receipt; an extension by two months only if the data subject is informed, with reasons, within the first month (Art. 12(3) GDPR)
  • Personal Data Breach: notification without undue delay and, where feasible, within 72 hours (Art. 33(1)); notification of data subjects only where the risk is high (Art. 34(1)); documentation always (Art. 33(5))
  • Germany: supervision of non-public bodies rests with the Länder authorities (§ 40(1) BDSG); in addition, an administrative offence carrying up to EUR 50,000 for the cases covered by § 30 BDSG (§ 43(2) and (3) BDSG)
  • Austria: the Datenschutzbehörde alone (§ 18(1) DSG); an administrative penalty of up to EUR 50,000 only on a subsidiary basis, in so far as the act is not already covered by Art. 83 GDPR (§ 62(1) DSG); § 11 DSG allows a warning instead of a fine, in particular for first-time infringements
  • Before the fine: six escalation stages up to the court stage — in practice, there is room to negotiate above all at stages 2 to 4

1. GDPR fines 2025/26: context and competence

Short answer: The highest amounts come from a small number of corporate proceedings — the realistic benchmark for SMEs is therefore not the maximum but the range opened by the specific duty infringed (section 2). The figure for the highest EU fine reflects the status of the first version of 2 May 2026.

Indicator20242025
Highest EU fine 2025—TikTok EUR 530 million (Ireland)

DE/AT — who imposes sanctions, and what is added nationally? The fine ranges of Art. 83(4) and (5) GDPR apply equally in Germany and Austria. What differs is supervision and the national supplementary provisions: in Germany, the authorities competent under Länder law supervise non-public bodies (§ 40(1) of the German Federal Data Protection Act (BDSG)), while the Federal Commissioner for Data Protection (BfDI) is responsible for federal public bodies and certain telecommunications providers (§ 9(1) BDSG); in addition, § 43(2) and (3) BDSG penalises certain infringements as an administrative offence with up to EUR 50,000. In Austria, the Austrian Data Protection Authority (Datenschutzbehörde, DSB) is established as the national supervisory authority under Art. 51 GDPR (§ 18(1) of the Austrian Data Protection Act (DSG)); in addition, § 62(1) DSG provides for administrative penalties of up to EUR 50,000 in so far as the act is not already covered by Art. 83 GDPR.

Two filters follow from this for your own assessment: first, competence — German companies deal with the authority of the Land in which they are established, Austrian companies exclusively with the Datenschutzbehörde; second, the question of which duty was infringed, because that determines whether the EUR 20 million range is in play at all (section 2).

If you would rather not build the complete GDPR document set yourself, the GDPR Kit contains 68 templates — records of processing activities, data processing agreements, TOMs, DPIA, deletion policy and Personal Data Breach workflow included.

2. Which infringement triggers which fine range

Short answer: The GDPR has two ranges, and which one applies depends on the article infringed. Infringements of the principles of processing, of lawfulness, of the conditions for consent and of the special categories of data (Art. 5, 6, 7, 9 GDPR), as well as of the rights of the data subject (Art. 12 to 22 GDPR), fall, among others, under Art. 83(5) GDPR: up to EUR 20 million or 4% of the total worldwide annual turnover of the preceding financial year — paragraph 5 also covers infringements relating to third-country transfers (see the FAQ 'What is the maximum fine?'). Infringements of, among others, Art. 8, Art. 11, Art. 25 to 39, Art. 42 and Art. 43 GDPR — including all documentation, security and notification duties — fall under Art. 83(4) GDPR: up to EUR 10 million or 2%. In each case the higher of the two amounts applies.

The first four rows of the following table concern the EU-law range, the last two the national supplementary provisions that apply alongside Art. 83 GDPR:

Type of infringementRangeSource
Principles of processing, lawfulness, conditions for consent, special categories of personal data (Art. 5, 6, 7, 9 GDPR)up to EUR 20 million or 4% of worldwide annual turnover — whichever is higherArt. 83(5) GDPR
Rights of the data subject (Art. 12 to 22 GDPR), such as access under Art. 15 or erasure under Art. 17up to EUR 20 million or 4% of worldwide annual turnover — whichever is higherArt. 83(5) GDPR
Obligations of the controller and of the Data Processor under Art. 25 to 39 GDPR — including processing on behalf of a controller (Art. 28), records of processing activities (Art. 30), security of processing (Art. 32), notification and communication (Art. 33, 34), impact assessment (Art. 35) and designation of the data protection officer (Art. 37)up to EUR 10 million or 2% of worldwide annual turnover — whichever is higherArt. 83(4) GDPR
Further duties covered by paragraph 4: a child's consent (Art. 8), processing not requiring identification (Art. 11), certification (Art. 42, 43)up to EUR 10 million or 2% of worldwide annual turnover — whichever is higherArt. 83(4) GDPR
Germany, in addition: the cases covered by § 30 BDSG — incorrect handling of an access request under § 30 BDSG and failure to inform the consumer under § 30 BDSG — as an administrative offenceup to EUR 50,000; no fines are imposed on authorities and other public bodies§ 43(2) and (3) BDSG
Austria, in addition and on a subsidiary basis: among other things, intentionally obtaining unlawful access to a data processing operation and intentional transmission in breach of data secrecy under § 6 DSGadministrative penalty of up to EUR 50,000, provided the act does not already constitute an offence under Art. 83 GDPR or is not subject to stricter penalties under other administrative penal provisions; the Datenschutzbehörde is competent§ 62(1) DSG

In practice this means: a missing data processing agreement, incomplete records of processing activities or a failure to notify a Personal Data Breach sit within the EUR 10 million range of paragraph 4 — the blanket formula 'GDPR fine of up to EUR 20 million' is the wrong yardstick for these cases. Conversely, a cookie banner without valid consent is enough to land in the stricter range of paragraph 5, because the legal basis under Art. 6(1) GDPR and the conditions for consent under Art. 7 GDPR are then affected.

3. Top 10 fines 2025/26

Short answer: The ten largest proceedings are corporate cases and useless as an amount benchmark for SMEs — but they are very useful as a catalogue of infringement patterns. The ten rows cover seven patterns: third-country transfer without safeguards, targeting without consent, marketing calls, biometric processing without a legal basis, retention without a deletion policy, video and employee monitoring, and Personal Data Breach and access shortcomings. The same facts appear in SME proceedings on a smaller scale. The list reflects the status of the first version of 2 May 2026.

CompanyAmountInfringementAuthority
TikTokEUR 530 millionThird-country transfer (China data without SCCs)DPC Ireland 2025
LinkedInEUR 310 millionTargeting without consentDPC Ireland 2024
MetaEUR 251 millionPersonal Data Breach 2018, follow-up infringementsDPC Ireland 2024
UberEUR 290 millionData transfer to the USA without safeguardsAP Netherlands 2024
Clearview AIEUR 30.5 millionBiometric data processing without a legal basisAP Netherlands 2024
VodafoneEUR 45 millionMarketing calls + DPF infringementsBfDI 2025
Deutsche WohnenEUR 14.5 millionRetention of tenant data without a deletion policyBerlin 2024
H&MEUR 35.3 million (final in 2024)Employee monitoringHmbBfDI 2020/2024
AOK Baden-WürttembergEUR 1.24 millionAccess shortcomings + missing trainingLfDI BW 2020
Notebooksbilliger.deEUR 10.4 millionVideo surveillance without a legal basisLfDI Lower Saxony 2021

The lesson for your own practice: the infringements listed are for the most part not technical mishaps but decisions — and therefore visible in the documentation. Anyone who records the third-country transfer in the records of processing activities together with the safeguard, and keeps a dated deletion policy on file, holds exactly the evidence a supervisory authority asks for first (section 6).

4. SME fines: what actually happens in practice

Short answer: In SME practice, it is not the size of the company that determines the range but the duty infringed; within that range, the supervisory authority determines the fine in each individual case according to the criteria of Art. 83(2) GDPR. The allocation of typical triggers to company sizes in the following table is an experience value from the first version, not official statistics; the middle column names the statutory range.

SME sizeStatutory rangeMost frequent triggers
1-10 employeesArt. 83(5) GDPRCookie banner, missing Privacy notice
11-50 employeesArt. 83(4) GDPRMissing data processing agreements, weak TOMs, delayed Personal Data Breach notification
51-249 employeesArt. 83(4) GDPR (records of processing activities, DPIA); Art. 83(5) GDPR (access)Shortcomings in the records of processing activities, missing DPIA, refusal of access
250-1,000 employeesArt. 83(4) or (5) GDPR, depending on the duty infringedMultiple breaches of duty, missing deletion policy
> 1,000 employeesArt. 83(4) or (5) GDPR, depending on the duty infringedSystematic breaches of duty, management liability

The column 'Most frequent triggers' mixes both ranges: cookie banner, missing Privacy notice and refusal of access concern the legal basis, consent and data subject rights, and therefore Art. 83(5) GDPR; missing data processing agreements, weak TOMs, shortcomings in the records of processing activities, missing DPIA and delayed notifications lie within Art. 25 to 39 GDPR and therefore within the range of Art. 83(4) GDPR. For your own assessment, what counts is not headcount but open duties.

5. 7 typical mistakes that lead to fines

Short answer: Seven error patterns recur again and again in proceedings against SMEs — cookie banners without a genuine choice, missing data processing agreements, inadequate technical and organisational measures, refused or late responses to access requests, missing impact assessment, missing deletion policy and undocumented third-country transfers. The selection is a practice assessment by the editorial team, not official statistics.

  1. Cookie banner without a genuine choice — CJEU C-673/17, tightened by CJEU C-621/22
  2. Missing data processing agreements with cloud providers — typically: Microsoft 365 without the EU Data Boundary activated
  3. Inadequate TOMs after a Personal Data Breach — after an incident the supervisory authority checks whether the protective measures in place beforehand were sufficient
  4. Refusal of access under Art. 15 — response >1 month WITHOUT reasons for the extension
  5. Missing DPIA for high-risk processing
  6. No deletion policy (retention beyond all periods)
  7. Third-country transfer without a TIA (Schrems II / DPF not documented)

The seven mistakes in detail: what to do and why

Each point names the specific measure, the reason and — where one exists — the provision. Statements without a legal reference are expressly marked as practitioner recommendations.

  1. Cookie banner: Check whether consent is obtained before non-essential cookies are first set, and whether you can evidence it. In Germany, under the German Telecommunications-Digital-Services Data Protection Act (TDDDG), storing information on terminal equipment and accessing information already stored there is permitted only with consent on the basis of clear and comprehensive information (§ 25(1) TDDDG); without consent this is possible only where the sole purpose is carrying out the transmission of a message, or where access is strictly necessary in order to provide a digital service expressly requested by the user (§ 25(2) TDDDG). In Austria, § 165 TKG 2021 of the Austrian Telecommunications Act 2021 requires opt-in for tracking cookies. At GDPR level, the ability to demonstrate consent (Art. 7(1) GDPR) and an equally easy withdrawal (Art. 7(3) GDPR) are added. Practitioner recommendation: keep consent logs in a way that allows them to be traced back to a specific point in time and a specific banner version.
  2. Data processing agreements: Reconcile the categories of recipients in your records of processing activities against your list of data processing agreements; every external service provider that processes personal data on your behalf needs a contract. Art. 28(1) GDPR permits cooperation only with processors providing sufficient guarantees of appropriate technical and organisational measures; Art. 28(3) GDPR sets out the minimum content: subject matter and duration of the processing, nature and purpose, type of personal data, categories of data subjects, and the obligations and rights of the controller.
  3. Technical and organisational measures: Document the TOM concept with a date and before an incident — after a Personal Data Breach the supervisory authority examines the situation as it stood beforehand. Effective protective measures work twice over here: under Art. 34(3) GDPR they can also make communication to the data subjects unnecessary (section 7). A central TOM concept is sufficient; the records of processing activities need only refer to it, not reproduce its content.
  4. Access under Art. 15: Respond without undue delay and in any event within one month of receipt of the request. The period may be extended by two months where the complexity and number of requests make this necessary — but the data subject must then be informed within the first month of the extension and the reasons for it (Art. 12(3) GDPR). It is precisely this notification that is most often missing in practice. Infringements of Art. 12 to 22 GDPR fall within the stricter range of Art. 83(5) GDPR.
  5. Data protection impact assessment: Carry out the DPIA in advance where a type of processing — in particular using new technologies — is likely to result in a high risk to the rights and freedoms of natural persons, taking into account its nature, scope, context and purposes (Art. 35(1) GDPR). It is required in particular for a systematic and extensive evaluation of personal aspects, including profiling, on which decisions with legal effect are based, for processing on a large scale of special categories under Art. 9 GDPR, and for systematic monitoring of publicly accessible areas on a large scale (Art. 35(3) GDPR).
  6. Deletion policy: Set deletion periods for each data category and document the conflict between retention obligations and the right to erasure. Practical reference points are the commercial and tax retention periods (10 years) and social-law periods (5 years); wherever a retention obligation stands in the way of erasure under Art. 17 GDPR, that conflict belongs in the documentation. Without defined periods, a mandatory entry in the records of processing activities is also missing.
  7. Third-country transfer: List third-country transfers in the records of processing activities with the relevant safeguard in a separate column — standard contractual clauses, the Data Privacy Framework or binding corporate rules. Practitioner recommendation: record the assessment of each US tool in writing, so that when a request arrives you do not first have to reconstruct the basis on which the transfer operates.

6. Supervisory practice: what authorities actually check

Short answer: As observed in practice, supervisory proceedings usually begin with the records of processing activities and work through the remaining documentation from there in a typical order — processing on behalf of a controller, security measures, impact assessment, website information, cookie banner, Personal Data Breach workflow and training records.

Order in which supervisory authorities typically review, as seen in practice:

  1. Production and plausibility check of the records of processing activities
  2. List of data processing agreements (matching the recipients in the records)
  3. TOM concept (matching the risk situation)
  4. DPIA for high-risk processing
  5. Privacy notice for the website
  6. Cookie banner (testing the genuine choice)
  7. Personal Data Breach workflow (tabletop exercise requested)
  8. Training records

This order is an observation from practice, not a statutory procedural code. The statutory hook is narrower: under Art. 30(4) GDPR the records must be made available to the supervisory authority 'on request' — the provision names no deadline in days or weeks. In practice, supervisory authorities expect delivery within one to two weeks; anyone unable to deliver signals documentation shortcomings that shape the rest of the proceedings.

Three details often decide how the first round goes. First, the format: supervisory authorities work with editable files, and a PDF export without an Excel or CSV version makes review harder. Second, version control — without a date and version status it cannot be evidenced which version applied at the time of an incident. Third, consistency: recipients in the records without a matching data processing agreement, and third-country references without a documented safeguard, are the contradictions that become visible at steps 2 and 3. Records of processing activities, processing on behalf of a controller, security and notification follow directly from the GDPR and are identical in Germany and Austria; cookie banner review and employee data protection, by contrast, follow national provisions (section 9). Which escalation stages precede a fine notice, and where there is room to negotiate, is set out in the FAQ at the end of this article.

7. Personal Data Breaches: a common route into proceedings

Short answer: A Personal Data Breach triggers two separate duties — notification to the supervisory authority without undue delay and, where feasible, within 72 hours of becoming aware of it (Art. 33(1) GDPR) and, only where the risk is likely to be high, communication to the data subjects (Art. 34(1) GDPR). Both duties lie within Art. 25 to 39 GDPR and therefore within the range of Art. 83(4) GDPR.

The duty to notify is dispensed with only where the breach is unlikely to result in a risk to the rights and freedoms of natural persons. Where notification is not made within 72 hours, it must be accompanied by reasons for the delay — exceeding the deadline is therefore not a knock-out criterion, but the absence of reasons is a separate point of attack.

Communication to the data subjects is not required under Art. 34(3) GDPR where appropriate technical and organisational protective measures — in particular encryption — were applied, where the high risk no longer exists as a result of subsequent measures, or where communication would involve disproportionate effort; in the last case, a public communication takes its place.

Irrespective of this: every breach is documented, including one that is not notified (Art. 33(5) GDPR). The documentation must cover the time of occurrence and of becoming aware, a detailed description, the consequences and risk assessment, the measures taken and — where no notification was made — the reasons for that. The notification itself must cover the mandatory content of Art. 33(3) GDPR: a description of the breach, the approximate number of data subjects and records concerned, the categories of data, the likely consequences, the measures taken to address the breach and mitigate its effects, and the contact details of the data protection officer or of the controller.

Where notification goes differs: in Germany, non-public bodies notify the authority competent under Länder law (§ 40(1) BDSG); every Land operates its own notification portal — in Bavaria, for example, the Bavarian Data Protection Authority (BayLDA), while the Bavarian Data Protection Commissioner looks after the public sector. The BfDI accepts notifications only from federal public bodies and certain telecommunications providers (§ 9(1) BDSG), not from companies generally. In Austria, Art. 33 GDPR applies in identical wording; the addressee is the Datenschutzbehörde (§ 18(1) DSG).

Which circumstances after a breach influence the decision on a fine and its amount is laid down in Art. 83(2) GDPR — the supervisory authority takes them into account in each individual case. The examples in the middle column are explanations by the editorial team:

Assessment criterionExample in a breachSource
Nature, gravity and duration of the infringement, number of data subjects affected and level of damage sufferedscale of a data outflow, how long an interface remained openly accessibleArt. 83(2)(a) GDPR
Intentional or negligent character of the infringementa protective measure knowingly omitted rather than an oversightArt. 83(2)(b) GDPR
Measures taken to mitigate the damage suffered by data subjectsasking the wrong recipient to delete, closing the security gapArt. 83(2)(c) GDPR
Degree of responsibility, taking into account the technical and organisational measures under Art. 25 and 32 GDPRencryption and access restrictions in place before the incidentArt. 83(2)(d) GDPR
Relevant previous infringementsa repeat breach with the same causeArt. 83(2)(e) GDPR
Degree of cooperation with the supervisory authoritycomplete documentation, timely answers in the proceedingsArt. 83(2)(f) GDPR
Categories of personal data affectedhealth data and other special categories under Art. 9 GDPRArt. 83(2)(g) GDPR
Manner in which the infringement became known to the supervisory authorityown notification under Art. 33 GDPR rather than discovery through a complaintArt. 83(2)(h) GDPR

For preparation, this means: encryption, fast notification and demonstrable cooperation are circumstances that can be taken into account in the controller's favour when the fine is assessed; affected special categories under Art. 9 GDPR and missing protective measures point the other way. None of the criteria sets a specific amount — the decision is taken in each individual case.

8. 14 documents supervisory authorities expect

Short answer: Fourteen documents cover the evidence that supervisory authorities ask for in practice; twelve of them can be traced directly to a provision, while for the deletion policy and the third-country transfer assessment only the documentation entry is prescribed by law, the methodology being practice standard. The following table sets out both separately and names the points at which Germany and Austria differ.

  1. Records of processing activities (Art. 30)
  2. TOM concept (Art. 32)
  3. List of data processing agreements covering all processors
  4. DPIA methodology + threshold analysis
  5. Personal Data Breach response plan + 72h notification template
  6. Deletion policy (DIN 66398-compliant)
  7. DPO designation document (where required)
  8. Privacy notice for the website
  9. Privacy notice for applicants and employees
  10. Cookie and consent concept (TDDDG-compliant)
  11. Third-country transfer TIA (Schrems II)
  12. Training concept + attendance records
  13. Confidentiality undertaking (Art. 28(3)(b), Art. 32(4) GDPR)
  14. Access-request workflow (Art. 15-22)

Sources and DE/AT differences for each document

#DocumentWhat it is forSource
1Records of processing activitiesStarting point of every supervisory enquiry; to be produced on requestArt. 30(1) GDPR (controllers), Art. 30(2) GDPR (Data Processor), Art. 30(4) GDPR
2TOM conceptEvidence of the security of processing; also affects the duty to communicate after a breachArt. 32 GDPR, Art. 34(3) GDPR
3List of data processing agreementsContractual protection for every Data Processor with the statutory minimum contentArt. 28(1) and (3) GDPR
4DPIA methodology + threshold analysisPrior assessment where the risk is likely to be highArt. 35(1) and (3) GDPR
5Personal Data Breach response plan + notification templateNotification within 72 hours with the mandatory content; documentation of unnotified breaches tooArt. 33(1), (3) and (5) GDPR
6Deletion policyDeletion periods per data category, conflict with retention obligations documentedPractice standard (DIN 66398); deletion periods are a mandatory entry under Art. 30(1) GDPR
7DPO designation documentEvidence of the designation, where requiredArt. 37(1) GDPR; Germany additionally § 38(1) BDSG; Austria without an additional threshold (§ 5 DSG governs only secrecy and freedom from instructions)
8Privacy notice for the websiteInformation duties towards data subjectsArt. 13 and Art. 14 GDPR; Austria: the Datenschutzbehörde as the complaints body (Art. 13(2)(d) GDPR)
9Privacy notice for applicants and employeesInformation about processing in the employment contextGermany: § 26 BDSG; Austria without a provision of its own — Art. 6 and Art. 88 GDPR, § 96(1) no. 3 ArbVG
10Cookie and consent conceptEvidence of prior informed consentGermany: § 25(1) and (2) TDDDG; Austria: § 165 TKG 2021; demonstrating consent and withdrawal: Art. 7(1) and (3) GDPR
11Third-country transfer assessmentDocumented safeguard for each transfer (SCCs, DPF, BCRs)Mandatory entry under Art. 30(1) GDPR; the assessment methodology is practice standard
12Training concept + recordsAwareness-raising and training of the staff involvedPart of the DPO's monitoring task under Art. 39(1)(b) GDPR
13Confidentiality undertakingBinding employees to confidentialityArt. 28(3)(b) GDPR, Art. 32(4) GDPR; Austria additionally § 6 DSG (data secrecy)
14Access-request workflowTimely handling of data subject requests under Art. 15 to 22 GDPRArt. 12(3) GDPR

Two rows depend on the country: in row 7 the duty to designate arises earlier in Germany, because § 38(1) BDSG expressly applies 'in addition to Article 37(1)(b) and (c)' GDPR — a business with 20 employees constantly engaged in automated processing must designate a DPO in Germany, whereas in Austria it need not without an Art. 37 trigger. In row 9, Austria has no provision corresponding to § 26 BDSG; monitoring measures that touch upon human dignity require a works agreement there under § 96(1) no. 3 of the Austrian Labour Constitution Act (ArbVG).

9. Austria: same range, different practice

Short answer: In Austria the same EU-law fine ranges under Art. 83 GDPR apply as in Germany, but with a different supervisory architecture and its own supplementary provisions: the Datenschutzbehörde alone is competent (§ 18(1) DSG), § 11 DSG provides for the proportionate application of Art. 83 GDPR and, in particular for first-time infringements, a warning instead of a fine, and the administrative penalty under § 62(1) DSG applies only on a subsidiary basis (section 2).

The Datenschutzbehörde is a central federal authority based in Vienna (Barichgasse 40-42, dsb.gv.at); an online complaints form is available. This differs from Germany, where supervision is split between the authorities competent under Länder law for non-public bodies (§ 40(1) BDSG) and the BfDI for federal bodies and certain telecommunications providers (§ 9(1) BDSG). The German BDSG does not apply in Austria; neither § 43 BDSG nor the 20-person threshold of § 38(1) BDSG applies there.

The maximum ranges of Art. 83(4) and (5) GDPR are identical to the German ones; § 11 DSG does not change the range but its application in the individual case. In repeat or serious cases, the full ranges remain in play.

Four Austrian special topics have direct relevance for fines:

TopicAustrian requirementSource
Video surveillance (image recording)Its own admissibility regime; duty to label; retention lasting longer than 72 hours must be proportionate and must be logged and justified separately§ 12 DSG, § 13(3) and (5) DSG
Image recording for monitoring employeesNot permitted§ 12(4) no. 2 DSG
Data secrecyControllers, processors and their staff are bound to secrecy; intentional transmission in breach of data secrecy is subject to an administrative penalty§ 6 DSG in conjunction with § 62(1) DSG
Cookies and direct marketingOpt-in for tracking cookies; consent or double opt-in for newsletters§ 165 TKG 2021, § 174 TKG 2021

Practitioner recommendation for companies with sites in both countries: do not maintain document sets as a 'DACH template', but keep them separate by jurisdiction. Records of processing activities, processing on behalf of a controller, security and notification follow directly from the GDPR and are identical; the supervisory addressee, the complaints body named in the Privacy notice, the video surveillance concept and employee data protection are not.

10. Compensation under Art. 82 — escalating

Short answer: Alongside the administrative fine there is a second, independent cost risk: civil claims for compensation by data subjects under Art. 82 GDPR, which add up to substantial sums where many people are affected.

Alongside supervisory fines: civil compensation claims under Art. 82 GDPR. CJEU C-340/21 (Dec. 2023): compensation for non-material damage arises from the mere 'fear' of misuse. For the risk assessment:

  • Individual compensation: Art. 82 GDPR names no amounts; the courts assess the amount in the individual case
  • Many data subjects: the individual claims add up, and the risk grows with the number of people affected
  • The EU Representative Actions Directive allows qualified consumer organisations to sue on behalf of many

What matters most for preparation is that both sets of proceedings draw on the same evidence: whatever is submitted in the supervisory proceedings on protective measures, notification timing and risk assessment is also the basis in civil proceedings. The documentation under Art. 33(5) GDPR should therefore be created immediately after the incident, not retrospectively.

11. 9-step checklist for avoiding fines

Short answer: Nine recurring review steps cover the duties at which proceedings typically start — eight of them are tied to a provision; the annual DPO activity report is a practitioner recommendation.

  1. Records audit: are all processing operations documented?
  2. Inventory of data processing agreements: are all external service providers covered contractually?
  3. TOM review: appropriate to the risk situation?
  4. DPIA for all high-risk processing
  5. Personal Data Breach tabletop exercise every six months
  6. Cookie banner tested with the consent tool
  7. Third-country transfer TIA for all US tools
  8. Employee training annually + onboarding
  9. DPO activity report to management

Frequency and character of each step

The column 'Character' separates what the provision itself requires from what has proven useful in practice. The intervals in the 'Frequency' column are practitioner recommendations throughout; the only timing prescribed by law in this table is that of two steps — the prior obligation for the impact assessment (Art. 35(1) GDPR) and the 72-hour notification (Art. 33(1) GDPR).

#StepFrequencyCharacterSource
1Records auditannually and on every change; quarterly in fast-growing companiesDuty: keep the records. Practice: the intervalArt. 30(1) GDPR
2Reconcile the inventory of data processing agreements against the list of recipientsannually and with every new service providerDuty: the contract. Practice: the reconciliation intervalArt. 28(1) and (3) GDPR
3TOM reviewannually and after every incidentDuty: the measures. Practice: the intervalArt. 32 GDPR
4DPIA for high-risk processingbefore the processing startsDuty, expressly in advanceArt. 35(1) and (3) GDPR
5Personal Data Breach tabletop exerciseevery six monthsPractice. Only notification and documentation are dutiesArt. 33(1) and (5) GDPR
6Test the cookie banner and evidence the consentson every banner or tag changeDuty: consent and the ability to demonstrate it. Practice: the testing interval§ 25(1) TDDDG (DE), § 165 TKG 2021 (AT), Art. 7(1) GDPR
7Third-country transfer assessment per toolannually and with every new toolDuty: the safeguard in the records. Practice: the assessment methodologyArt. 30(1) GDPR
8Training and onboardingannually and on joiningDuty: awareness-raising and training as a DPO task. Practice: the intervalArt. 39(1)(b) GDPR
9DPO activity report to managementannuallyPractitioner recommendation — the company sets the frequency and formatPractitioner recommendation

One point that does not appear in the list but regularly triggers proceedings: the vacant data protection officer position — see the FAQ at the end of the article.

Frequently asked questions

What is the maximum fine?
Up to EUR 20 million or 4% of worldwide annual turnover (whichever is higher). For the most serious infringements (Art. 83(5) GDPR): infringement of the principles, the legal bases, data subject rights or third-country transfers. Lesser infringements (Art. 83(4)): up to EUR 10 million / 2%.
Which fine range applies to missing records of processing activities?
Art. 83(4) GDPR: up to EUR 10 million or 2% of the total worldwide annual turnover of the preceding financial year, whichever is higher. The records under Art. 30 GDPR lie within Art. 25 to 39 GDPR, which paragraph 4 covers — not within the EUR 20 million range of paragraph 5. The same applies to missing data processing agreements (Art. 28), inadequate security measures (Art. 32), failures to notify (Art. 33, 34), missing impact assessments (Art. 35) and failure to designate a data protection officer (Art. 37).
How high are SME fines typically?
There is no typical amount; what matters is which duty was infringed. Missing records of processing activities fall under Art. 83(4) GDPR, a cookie banner without valid consent under the stricter Art. 83(5) GDPR (section 2). Within that range, the supervisory authority determines the fine in each individual case according to the criteria of Art. 83(2) GDPR — such as the gravity and duration of the infringement, the categories of data affected and cooperation with the authority.
Which infringements most frequently lead to fines?
In practice, five error patterns recur again and again (practice assessment by the editorial team, not official statistics): (1) cookie banners without valid consent, (2) missing data processing agreements, for example with US cloud providers, (3) inadequate TOMs that become visible after a Personal Data Breach, (4) refused or late responses to access requests under Art. 15, (5) missing DPIA for high-risk processing.
What does 'effective, proportionate, dissuasive' mean?
Art. 83(1) GDPR; the criteria for the decision and the amount are set out in Art. 83(2) GDPR. In each individual case, the supervisory authority takes into account: the gravity and duration of the infringement, intent or negligence, measures to mitigate the damage, cooperation with the authority, the categories of data affected, compliance with notification duties (Art. 33), and previous history. Practice assessment, not a rule: a first infringement often ends with a warning; in repeat cases a fine is more likely.
Who decides on the fine?
DE: the Länder data protection authorities (16 LfDI + the BfDI for federal authorities, telecommunications, postal services). AT: the Datenschutzbehörde (DSB) — the national supervisory authority under Art. 51 GDPR, § 18(1) DSG. CH: the EDÖB. For cross-border infringements: the one-stop shop with a lead authority + consultation of the authorities concerned.
Does the same fine range apply in Austria as in Germany?
Yes, the range of Art. 83(4) and (5) GDPR applies unchanged in both countries. What differs is supervision and national supplementary law: in Austria the Datenschutzbehörde alone is competent (§ 18(1) DSG), § 11 DSG provides for the proportionate application of Art. 83 GDPR and, in particular for first-time infringements, a warning instead of a fine, and § 62(1) DSG makes certain acts — such as intentionally obtaining unlawful access to a data processing operation — subject to an administrative penalty of up to EUR 50,000, but only in so far as the act does not already constitute an offence under Art. 83 GDPR or is not subject to stricter penalties under other administrative penal provisions. The German provisions § 40(1) BDSG, § 9(1) BDSG and § 43 BDSG do not apply in Austria.
What does a late Personal Data Breach notification cost?
Art. 33(1) GDPR requires notification without undue delay and, where feasible, within 72 hours of becoming aware of the breach; where it is made later, it must be accompanied by reasons for the delay. The statutory range is that of Art. 83(4) GDPR: up to EUR 10 million or 2% of worldwide annual turnover, whichever is higher. Within that range, under Art. 83(2)(h) GDPR the supervisory authority expressly takes into account whether, and to what extent, the controller notified the infringement itself.
Must a Personal Data Breach also be documented if it is not notified?
Yes. Art. 33(5) GDPR requires documentation of every personal data breach, regardless of whether it was notified. The documentation must cover the time of occurrence and of becoming aware, a detailed description, the consequences and risk assessment, the measures taken and — where no notification was made — the reasons for that. These records are also the evidential basis in any later civil proceedings under Art. 82 GDPR.
How quickly must the records of processing activities be available when a supervisory authority asks?
Art. 30(4) GDPR requires the records to be made available to the supervisory authority 'on request'; the provision names no deadline in days or weeks. In practice, supervisory authorities expect delivery within one to two weeks — that is an expectation from practice, not a statutory deadline. Anyone unable to deliver signals documentation shortcomings that shape the rest of the proceedings. The format should be editable (Excel or CSV) and carry a recognisable version status.
Is a vacant data protection officer position a fine risk?
Yes, where a duty to designate exists. In Germany it follows from Art. 37(1) GDPR and additionally from § 38(1) BDSG, where as a rule at least 20 persons are constantly engaged in automated processing or processing operations are subject to an impact assessment under Art. 35 GDPR. In Austria there is no additional threshold; only Art. 37(1) GDPR applies there. The fine range is that of Art. 83(4) GDPR. Assessment from practice: a short vacancy of one to three months is tolerable if it is documented; longer vacancies become a risk.
Is a consent tool enough to avoid cookie complaints?
A tool provides the interface, not the legal basis. In Germany, storing information on terminal equipment and accessing information already stored there is permitted only with prior consent on the basis of clear and comprehensive information (§ 25(1) TDDDG); without consent this is possible only where the sole purpose is the transmission of a message or where access is strictly necessary in order to provide a digital service expressly requested by the user (§ 25(2) TDDDG). In Austria, § 165 TKG 2021 requires opt-in for tracking cookies. The GDPR adds the controller's duty to demonstrate consent (Art. 7(1)) and an equally easy withdrawal (Art. 7(3)). What is decisive is therefore the configuration and its logging, not the choice of product.
Can the fine be paid in instalments?
Yes, in practice. Supervisory authorities grant deferrals or instalment payments, above all for SMEs where the amount threatens liquidity. Agreement in advance is necessary — no unilateral delay.
Are fines tax-deductible?
No. § 4(5) no. 8 of the German Income Tax Act (EStG): fines are not business expenses. Defence costs (lawyer) are also only partly deductible — advisory costs yes, criminal defence costs no.
Escalation: what comes before the fine?
Supervisory escalation stages: (1) receipt of a complaint, (2) request for information addressed to the company (often production of the records of processing activities), (3) hearing with a deadline of 4-8 weeks, (4) warning or order, (5) fine notice in case of repetition or gravity, (6) court action / administrative court. In practice, there is room to negotiate above all at stages 2 to 4.

Sources

Legal status of the sources reviewed: 2 May 2026 (Austrian DSG: 10 July 2026)

Practitioner note: This article is practice-oriented compliance documentation, not legal advice. We are compliance specialists, not a law firm. For legally binding advice, consult a qualified lawyer.

Tools & self-tests

GDPR checklist 30 review points for data protection compliance in SMEs. Fine calculator Work out the potential fine risk for your company. GDPR self-assessment Structured self-test with a maturity score and a roadmap of measures. Cookie banner audit TDDDG/GDPR review of your cookie banner with specific correction notes.