Article 50 AI Act — Transparency Obligations
Labelling obligations for AI systems vis-à-vis end users.
Definition
Art. 50 of the EU AI Act (Regulation (EU) 2024/1689) requires: (1) disclosure that users are interacting with an AI system (for example chatbots), (2) marking of synthetic content (deepfakes, AI-generated images/texts), (3) notices for emotion recognition. Applicable from 2 August 2026. In the EU AI Act Kit: templates for transparency notices + a labelling concept.